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英语翻译Book publishers try to get authors on TV "talk show" bec

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英语翻译
Book publishers try to get authors on TV "talk show" because this generate a lot of interest -and book sales - at no cost to the publishers.后面的-and book sales - at no cost to the publishers.是什么语法结构阿?还有at no cost ,at是什么用法,麻烦英语好的帮我详细解释下,
英语翻译Book publishers try to get authors on TV
-and book sales - 是插入成分,可以理解为interest的同位成分.大可以去掉,把句子拆成
Book publishers try to get authors on TV "talk show" because this generate a lot of interestat at no cost to the publishers,and generate a lot of book sales at no cost to the publishers.
大概翻译是
图书出版上试图让图书的作者在电视上做所谓的"脱口秀",因为这样可以提升人们的兴趣,从而提升书的销量.并且不化出版商一分钱.
句子本身内容虽然值得争议,大概就是这个意思了