求翻译一段文章,不要用谷歌翻译之类的太不通顺,谢过大侠
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求翻译一段文章,不要用谷歌翻译之类的太不通顺,谢过大侠
浅论信息传播的双刃剑“从众效应”理论
论文摘要:随着网路科技的繁荣发展,一些大众传媒媒介迅速兴起.例如“微博”“微信“网络贴吧”都成了广大受众接收信息,发表言论,抒发情感的主要渠道.对民众的生活影响很大.在信息传播中的“从众效应”现象是一把双刃剑,既有正效应的作用,也有负效应的作用.在这样一种大量的信息传播过程中就容易产生负面的“从众效应”.
论文关键词:从众效应;正负效应;大众传播媒介;多米诺骨牌效应;沉默螺旋
信息传播要达到良好的效果要选择良好的传播环境、树立良好的传播者形象、注重信息的选择和制作、选择正确的传播媒介.一些信息传播平台没有良好的传播环境导致信息的真实度大大下降,信息量大而混乱导致在信息的传播过程中产生了负效应的“从众效应”,受众“人云亦云”从而给宣传者或事件的当事人带来危害.“从众效应”是信息宣传中的一把双刃剑运用得当可以使积极的宣传效果达到几何倍的增值,反之也会使负面消极的效果以几何倍的速度增加.应正确的运用把握“从众效应”现象,让其发挥出应有的正面价值.通过改善管理传播平台、建立良好的传播环境、保证信息的真实与客观正确的引导舆论,避免在信息传播过程中产生负效应的“从众效应”
浅论信息传播的双刃剑“从众效应”理论
论文摘要:随着网路科技的繁荣发展,一些大众传媒媒介迅速兴起.例如“微博”“微信“网络贴吧”都成了广大受众接收信息,发表言论,抒发情感的主要渠道.对民众的生活影响很大.在信息传播中的“从众效应”现象是一把双刃剑,既有正效应的作用,也有负效应的作用.在这样一种大量的信息传播过程中就容易产生负面的“从众效应”.
论文关键词:从众效应;正负效应;大众传播媒介;多米诺骨牌效应;沉默螺旋
信息传播要达到良好的效果要选择良好的传播环境、树立良好的传播者形象、注重信息的选择和制作、选择正确的传播媒介.一些信息传播平台没有良好的传播环境导致信息的真实度大大下降,信息量大而混乱导致在信息的传播过程中产生了负效应的“从众效应”,受众“人云亦云”从而给宣传者或事件的当事人带来危害.“从众效应”是信息宣传中的一把双刃剑运用得当可以使积极的宣传效果达到几何倍的增值,反之也会使负面消极的效果以几何倍的速度增加.应正确的运用把握“从众效应”现象,让其发挥出应有的正面价值.通过改善管理传播平台、建立良好的传播环境、保证信息的真实与客观正确的引导舆论,避免在信息传播过程中产生负效应的“从众效应”
![求翻译一段文章,不要用谷歌翻译之类的太不通顺,谢过大侠](/uploads/image/z/5785575-15-5.jpg?t=%E6%B1%82%E7%BF%BB%E8%AF%91%E4%B8%80%E6%AE%B5%E6%96%87%E7%AB%A0%2C%E4%B8%8D%E8%A6%81%E7%94%A8%E8%B0%B7%E6%AD%8C%E7%BF%BB%E8%AF%91%E4%B9%8B%E7%B1%BB%E7%9A%84%E5%A4%AA%E4%B8%8D%E9%80%9A%E9%A1%BA%2C%E8%B0%A2%E8%BF%87%E5%A4%A7%E4%BE%A0)
Light on the double-edged sword "bandwagon effect" theory of information dissemination
Abstract:
with the prosperous development of Internet technology, some medium of
mass media grew rapidly. Such as "weibo" and "micro letter" net post bar
"is the general audience to receive information, comments, the main
channel to express emotion. Had a great influence on people's lives."
bandwagon effect "phenomenon in information dissemination is a
double-edged sword, has both positive effect, also have the effect of
the negative effects. In such a large amount of information transmission
process is easy to produce negative" bandwagon effect ".
Paper keywords: bandwagon effect; The positive and negative effects; The mass media. Domino effect; Silence spiral
Information
dissemination to achieve good effect to choose a good communication
environment, establishing the image of a good communicator, pay
attention to the choice and making information, choosing the right
media. Some of the information transmission platform without good
environment lead to the spread of the truth of information drops
greatly, informative and chaos caused during the transmission of
information produced negative effects of the "herd mentality", the
audience "parrot" and has a harmful effect on the propagandist or event
of the parties. "Bandwagon effect" is a double-edged sword of
information publicity properly can make positive promotion effect to the
appreciation of geometrical times, instead will make negative negative
effect with geometrical times speed increase. The use of should
correctly grasp the "bandwagon effect" phenomenon, make it play a
positive value. By improving the management of communication platform,
to establish a good communication environment, guarantee the information
of the real and objective guide public opinion correctly, avoid to
produce negative effects in the process of information dissemination
"bandwagon effect"
Abstract:
with the prosperous development of Internet technology, some medium of
mass media grew rapidly. Such as "weibo" and "micro letter" net post bar
"is the general audience to receive information, comments, the main
channel to express emotion. Had a great influence on people's lives."
bandwagon effect "phenomenon in information dissemination is a
double-edged sword, has both positive effect, also have the effect of
the negative effects. In such a large amount of information transmission
process is easy to produce negative" bandwagon effect ".
Paper keywords: bandwagon effect; The positive and negative effects; The mass media. Domino effect; Silence spiral
Information
dissemination to achieve good effect to choose a good communication
environment, establishing the image of a good communicator, pay
attention to the choice and making information, choosing the right
media. Some of the information transmission platform without good
environment lead to the spread of the truth of information drops
greatly, informative and chaos caused during the transmission of
information produced negative effects of the "herd mentality", the
audience "parrot" and has a harmful effect on the propagandist or event
of the parties. "Bandwagon effect" is a double-edged sword of
information publicity properly can make positive promotion effect to the
appreciation of geometrical times, instead will make negative negative
effect with geometrical times speed increase. The use of should
correctly grasp the "bandwagon effect" phenomenon, make it play a
positive value. By improving the management of communication platform,
to establish a good communication environment, guarantee the information
of the real and objective guide public opinion correctly, avoid to
produce negative effects in the process of information dissemination
"bandwagon effect"
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