BEC中级真题辑第二辑Test4PART3阅读理解的第16题为什么选C呢
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BEC中级真题辑第二辑Test4PART3阅读理解的第16题为什么选C呢
![BEC中级真题辑第二辑Test4PART3阅读理解的第16题为什么选C呢](/uploads/image/z/5754308-68-8.jpg?t=BEC%E4%B8%AD%E7%BA%A7%E7%9C%9F%E9%A2%98%E8%BE%91%E7%AC%AC%E4%BA%8C%E8%BE%91Test4PART3%E9%98%85%E8%AF%BB%E7%90%86%E8%A7%A3%E7%9A%84%E7%AC%AC16%E9%A2%98%E4%B8%BA%E4%BB%80%E4%B9%88%E9%80%89C%E5%91%A2)
个人认为这道题只能用排除法,因为C选项确实与原文联系不紧密,只能通过原文将明显错误的其它选项排除才能得到C选项.(一些论坛对该题也没有给出确切的解析,有待斟酌)我说下我的思路:
原文(按解题常识16题应对应该段落):The pioneering product is a bigger novelty when it appears on the market,and is therefore more likely than those that follow to capture customer and distributor attention.In addition,a pioneer's advertising is not mixed up with competitors' campaigns.Even in the long term,followers must continue to spend more on advertising to achieve the same effect as pioneers.The pioneers can set standards for distribution,occupy the best locations or select the best distributors,which can give them easier access to customers .For example,in many US cities the coffee chain Starbucks,as the first to market,was able to open coffee bars in better known locations than its competitors.In many industrial markets,distributors are not keen to take on second and third products,particularly when the product is technically complex or requires large inventories of spare parts.
16.When pioneering products are promoted,the writer notes that
A a heavy financial investment is required.
B a wide variety of advertising methods must be used.
C a clear message is likely to be communicated.
D a long campaign is usually necessary.
A选项可直接排除,因为该段完全未涉及investment,第一句话意思是先驱产品刚投入市场时是很吸引人的新鲜事物,故而比其它后来步入市场的同类产品更易获得顾客群体和分销商的青睐.B选项是第二句话的迷惑选项,原文是指先驱产品由于早先进驻市场而避免了与竞争者的广告大战,而后来者由于晚入驻市场,因而要达到先驱产品的成功在长时期内都需要投入更多的广告.B选项显然更符合后来者情况而非先驱产品.D选项文中也并未涉及,且该选项与B选项有相似之处,思路相同.我认为C选项的对应原文应是这一句:The pioneers can set standards for distribution.给分销商设立明确的standards以获得最好的location和更多的顾客源.该段后半段的例子也全都是围绕该句展开,可见“promote先驱产品时很重要的一点即是设立明确指标以挑选合适的分销商.这一程序本身就是一个communication的过程,需要将standard进行明确传达.
话说这题还挺扭曲的,我觉得有BEC H的感觉在中级里算难了.学商科的人凭common sense比较容易理解和选择出正确答案,如果是单学英文或其它专业的恐怕确实会很难理解,只能完全靠排除法.
原文(按解题常识16题应对应该段落):The pioneering product is a bigger novelty when it appears on the market,and is therefore more likely than those that follow to capture customer and distributor attention.In addition,a pioneer's advertising is not mixed up with competitors' campaigns.Even in the long term,followers must continue to spend more on advertising to achieve the same effect as pioneers.The pioneers can set standards for distribution,occupy the best locations or select the best distributors,which can give them easier access to customers .For example,in many US cities the coffee chain Starbucks,as the first to market,was able to open coffee bars in better known locations than its competitors.In many industrial markets,distributors are not keen to take on second and third products,particularly when the product is technically complex or requires large inventories of spare parts.
16.When pioneering products are promoted,the writer notes that
A a heavy financial investment is required.
B a wide variety of advertising methods must be used.
C a clear message is likely to be communicated.
D a long campaign is usually necessary.
A选项可直接排除,因为该段完全未涉及investment,第一句话意思是先驱产品刚投入市场时是很吸引人的新鲜事物,故而比其它后来步入市场的同类产品更易获得顾客群体和分销商的青睐.B选项是第二句话的迷惑选项,原文是指先驱产品由于早先进驻市场而避免了与竞争者的广告大战,而后来者由于晚入驻市场,因而要达到先驱产品的成功在长时期内都需要投入更多的广告.B选项显然更符合后来者情况而非先驱产品.D选项文中也并未涉及,且该选项与B选项有相似之处,思路相同.我认为C选项的对应原文应是这一句:The pioneers can set standards for distribution.给分销商设立明确的standards以获得最好的location和更多的顾客源.该段后半段的例子也全都是围绕该句展开,可见“promote先驱产品时很重要的一点即是设立明确指标以挑选合适的分销商.这一程序本身就是一个communication的过程,需要将standard进行明确传达.
话说这题还挺扭曲的,我觉得有BEC H的感觉在中级里算难了.学商科的人凭common sense比较容易理解和选择出正确答案,如果是单学英文或其它专业的恐怕确实会很难理解,只能完全靠排除法.