英语翻译中国被成为礼仪之邦,从古到今,中国人一直崇尚礼仪,“礼尚往来”、“来而不往非礼也”,更论证了中国人的礼品情结.“
来源:学生作业帮 编辑:搜搜考试网作业帮 分类:英语作业 时间:2024/07/18 16:35:39
英语翻译
中国被成为礼仪之邦,从古到今,中国人一直崇尚礼仪,“礼尚往来”、“来而不往非礼也”,更论证了中国人的礼品情结.“仁、仪、礼、智、信”中,“礼”是中国儒家思想的一个核心概念,中国传统的“礼”文化影响深远,至今还倍受人们的推崇.因此,送礼可以说是最具中国特色的表情达意的一种沟通方式.
随着“今年爸妈不收礼,收礼还收脑白金”、“有多少亲朋好友,送多少黄金搭档”等广告词不断在电视中播出,一种以送礼为诉求的广告方式迅速蔓延.在因追求物质享受而导致情感匮乏的时代,这种以精神诉求为主要特色的广告形式的出现有其积极的社会意义,它使“送礼”这一有着悠久历史的文化现象具有新的特点、赋予它新的文化使命;同时送礼广告也存在严重的负面影响.本文将从三方面来解读电视广告中的“送礼”现象.
还有几个词语:电视广告 送礼 社会根源 文化 负面影响
中国被成为礼仪之邦,从古到今,中国人一直崇尚礼仪,“礼尚往来”、“来而不往非礼也”,更论证了中国人的礼品情结.“仁、仪、礼、智、信”中,“礼”是中国儒家思想的一个核心概念,中国传统的“礼”文化影响深远,至今还倍受人们的推崇.因此,送礼可以说是最具中国特色的表情达意的一种沟通方式.
随着“今年爸妈不收礼,收礼还收脑白金”、“有多少亲朋好友,送多少黄金搭档”等广告词不断在电视中播出,一种以送礼为诉求的广告方式迅速蔓延.在因追求物质享受而导致情感匮乏的时代,这种以精神诉求为主要特色的广告形式的出现有其积极的社会意义,它使“送礼”这一有着悠久历史的文化现象具有新的特点、赋予它新的文化使命;同时送礼广告也存在严重的负面影响.本文将从三方面来解读电视广告中的“送礼”现象.
还有几个词语:电视广告 送礼 社会根源 文化 负面影响
Is Chinese to be become nation of rite,from thou to now,the Chinese had been emphasize the rite," gift still come-and-go"," come and don't go toward to sexually harass also",more argument the gift feeling knot of the Chinese.In" Kind and justice ,instrument,gift,Intelligence ,letter"," gift" is a core concept of the Chinese Confucianism,Chinese traditional" gift" culture affect profound,still is doubly worship by people up to now.Therefore,give presents can say that have most the Chinese special features of facial expression reach a kind of communication method of idea.
Win to broadcast continuously and on TV along with the advertisement phrases,such as" this year mama daddy does not accept the gift,accepting the gift to still accept the brain platinum" and" have how much friend,send how much gold partner"...etc.,a kind of with give presents for the claim of advertisement method spread quickly.At cause emotion been for short of ages because of pursue the material to enjoy,this kind of emergence of the advertisement form that take the spirit claim as the main special features has it the actively social meaning,it make"s give presents" this cultural phenomenon that has the long history to have the new characteristics and give it the new cultural mission;Give presents the advertisement to also exist negative influence of severity at the same time.This text will read the television advertisement from three aspects in of" give presents" the phenomenon.
词语:电视广告The television advertisement 送礼Give presents 社会根源 Social source 文化 Culture 负面影响 Negative influence
Win to broadcast continuously and on TV along with the advertisement phrases,such as" this year mama daddy does not accept the gift,accepting the gift to still accept the brain platinum" and" have how much friend,send how much gold partner"...etc.,a kind of with give presents for the claim of advertisement method spread quickly.At cause emotion been for short of ages because of pursue the material to enjoy,this kind of emergence of the advertisement form that take the spirit claim as the main special features has it the actively social meaning,it make"s give presents" this cultural phenomenon that has the long history to have the new characteristics and give it the new cultural mission;Give presents the advertisement to also exist negative influence of severity at the same time.This text will read the television advertisement from three aspects in of" give presents" the phenomenon.
词语:电视广告The television advertisement 送礼Give presents 社会根源 Social source 文化 Culture 负面影响 Negative influence
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