搜搜考试网英语翻译6.We use the compustat advertising variable (mnemonic:XA
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英语翻译
6.We use the compustat advertising variable (mnemonic:XAD) which representshe cost of advertising in media such as radio,television,periodicals,and any otherpromotional expenses.Following the industrial organization literature and Chemmanurand Yan (2009b),we use a measure labeled “advertising intensity” which is definedas advertising expenditure in year t scaled by total sales (compustat mnemonic:SALE)at the end of year t.In our multivariate analyses we use pre-merger announcementadvertising intensity of the acquirer as the dependent variable and otherproduct market related control variables such as sales,changes in sales relative to the prior year,pre-merger announcement market competition (defined as fraction offirm sales relative to the total industry sales,where industry is based on the three-digitSIC code),and the advertising intensity in the prior year as independent variables.
文章题目是产品市场中的广告效应对于并购支付方式的影响,里面的人名还有文献就不用翻译了.我现在分不多,等处理了其他问题以后可以追加分数.
6.We use the compustat advertising variable (mnemonic:XAD) which representshe cost of advertising in media such as radio,television,periodicals,and any otherpromotional expenses.Following the industrial organization literature and Chemmanurand Yan (2009b),we use a measure labeled “advertising intensity” which is definedas advertising expenditure in year t scaled by total sales (compustat mnemonic:SALE)at the end of year t.In our multivariate analyses we use pre-merger announcementadvertising intensity of the acquirer as the dependent variable and otherproduct market related control variables such as sales,changes in sales relative to the prior year,pre-merger announcement market competition (defined as fraction offirm sales relative to the total industry sales,where industry is based on the three-digitSIC code),and the advertising intensity in the prior year as independent variables.
文章题目是产品市场中的广告效应对于并购支付方式的影响,里面的人名还有文献就不用翻译了.我现在分不多,等处理了其他问题以后可以追加分数.
We use the compustat advertising variable (mnemonic: XAD) which represent the cost of advertising in media such as radio, television, periodicals, and any other promotional expenses.
我们使用计算机会计数据库（compustat）广告变量/变数（记忆码：XAD）,这些变量/变数代表着在媒体（如广播、电视、报刊）发布广告的成本及其他宣传/促销费用.
Following the industrial organization literature and Chemmanurand Yan (2009b), we use a measure labeled “advertising intensity” which is defined as advertising expenditure in year t scaled by total sales (compustat mnemonic: SALE) at the end of year t.
根据工业企业文献和Chemmanurand Yan（2009b）,我们采用一项被标为“广告强度”的措施,这种“广告强度”被定义为年度广告支出占年度总销售额的比例（计算机会计数据库记忆码：销售）.
In our multivariate analyses we use pre-merger announcement advertising intensity of the acquirer as the dependent variable and other product market related control variables such as sales, changes in sales relative to the prior year, pre-merger announcement market competition (defined as fraction of firm sales relative to the total industry sales, where industry is based on the three-digit SIC code), and the advertising intensity in the prior year as independent variables.
我们在多元分析中将收购方合并前公布的广告强度作为因变量,而其他产品市场相关控制变量,如销售、相对于上一年度的销售变化、合并前公布的市场竞争力（定义为相对于行业总销售的公司销售份额,其中行业为基于三位SIC编码）、及上一年度广告强度作为自变量.
我们使用计算机会计数据库（compustat）广告变量/变数（记忆码：XAD）,这些变量/变数代表着在媒体（如广播、电视、报刊）发布广告的成本及其他宣传/促销费用.
Following the industrial organization literature and Chemmanurand Yan (2009b), we use a measure labeled “advertising intensity” which is defined as advertising expenditure in year t scaled by total sales (compustat mnemonic: SALE) at the end of year t.
根据工业企业文献和Chemmanurand Yan（2009b）,我们采用一项被标为“广告强度”的措施,这种“广告强度”被定义为年度广告支出占年度总销售额的比例（计算机会计数据库记忆码：销售）.
In our multivariate analyses we use pre-merger announcement advertising intensity of the acquirer as the dependent variable and other product market related control variables such as sales, changes in sales relative to the prior year, pre-merger announcement market competition (defined as fraction of firm sales relative to the total industry sales, where industry is based on the three-digit SIC code), and the advertising intensity in the prior year as independent variables.
我们在多元分析中将收购方合并前公布的广告强度作为因变量,而其他产品市场相关控制变量,如销售、相对于上一年度的销售变化、合并前公布的市场竞争力（定义为相对于行业总销售的公司销售份额,其中行业为基于三位SIC编码）、及上一年度广告强度作为自变量.
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